Wellington Leg Chosen as Test Site
Tuesday, April 10th, 2007In an exciting development Hizzoner announced that Wellington Leg has been selected as a test site for Moderne Maudlin Enterprises a high tech marketing firm and brand consultancy. MME intends to solve the riddle of book reading habits of Legians, apply that knowledge to Goth and Henley Hornbrook and to life on other planets should that prove cost-effective.
Not everyone in towne is pleased with the news. Mrs. Amanda Tedeschi, herself a fictional character, recalls the last time Wellington Leg was singled out for such attention. “The Leg was subjected to a sustained bombardment by the Navy in an effort to gauge the effects of noise pollution.”
This time will be different. In a podcast from the Lean Hogs Pit, Hizzoner demonstrated how Moderne Maudlin will calibrate the reading tastes of the average Legian. Gus Broome-Street, a former Mr. Goth, is strapped to a chair on an elevated train platform shortly before rush hour. Gus will ask for spare change from harried commuters quoting from popular authors like Doctor Phil. MME technicians will employ a straight laser to probe the minds of passersby utilizing “pingbacks” from the celebral cortex.
Thus Mrs. Edna Miles of the Outer Hebrides seeking to catch the 5:19 train from Baldwin revealed “I like Doctor Phil” when she threw a signed Carl Pavano card at Gus in lieu of cash. On the other hand Vice Admiral Howe, fresh from his conquest of Canada, demonstrated that Mitch Albom is his favorite author.
Gus will be available after the morning commute for interviews and informal chat at the Long Island Railroad Information booth on the Lower Concourse. If you’re a Rick Moody fan, MME techs will cleanse your palate with Krispy Kreme laser donuts between 10am and midnight. If you hate postmodernism, try reading the train schedule to the Hamptons excluding Saturdays, Sundays, Holidays, except when the double asterisk indicates that all bets are off. Forty percent of respondents indicated no desire to go the Hamptons, twenty percent expressed some desire, and a solid thirty percent wanted to visit the Valley of the Dolls, but that train had left the station. L. Tolstoy reporting.